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Atlein Wins ANDAM’s Grand Prize

Atlein’s Antonin Tron Photo: Damian Noszkowicz

The 2018 winners of ANDAM’s international fashion prizes have just been announced in Paris. Atlein, founded and designed by Antonin Tron, took home the grand prize of €250,000, a two-year mentorship from LVMH executive Pierre-Yves Roussel, and the opportunity to use Swarovski crystals in his next collection.

Tron launched Atlein in 2016 in Paris after working at Balenciaga. The brand’s first collection was shown during the Fall 2016 season in Paris—just four months after that debut, Tron won the ANDAM First Collections Prize in 2016.

“It is always very stimulating to take part in a jury gathering such prominent personalities of the fashion world, and hard to choose a winner among very talented candidates,” said Roussel. “I look forward to mentoring Antonin Tron for Atlein and help him to further develop his brand.”

A Fall 2018 look from Atlein Photo: Monica Feudi / Indigital.tv

For the grand prize, Tron beat out many of fashion’s buzziest young brands: Cecilie Bahnsen, Facetasm, A-Cold-Wall, Eckhaus Latta, and Ludovic de Saint Sernin. Saint Sernin, also based in Paris, took home the runner-up Creative Brand Prize of €100,000, a yearlong mentorship with MatchesFashion.com’s buying director Natalie Kingham, a confirmed two-season buy from Galeries Lafayette, and a sales manager from the Tomorrow in London showroom.

The €50,000 accessories prize was awarded to Stéphanie d’Heygère, whose Paris-based collection of jewelry with specialized fixtures to hold live flowers is a local favorite. Colorifix, a British company creating innovative and eco-conscious dyeing solutions, took home the Innovation award of €30,000.

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