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Britney Spears New Face Kenzo Campaign

Britney Spears Is New Face Of Kenzo Campaign

Britney Spears continues to live her best life. And we’re not just talking about those outdoor painting sessions or impromptu hallway fashion shows. The performer’s icon status continues to be confirmed with her latest gig: Kenzo spokesmodel.

PHOTO: KENZO

Spears is the newest face of Kenzo’s La Collection Memento N°2, the second installment of the brand’s archival-inspired capsule. The pair-up was highly anticipated by a myriad of fan accounts—and the images don’t disappoint.

Shot by Peter Lindbergh in Los Angeles, the campaign celebrates icons, a theme that apparently led designers Carol Lim and Humberto Leon to Ms. Spears (and the photographer).

PHOTO: KENZO

“What could at first seem an unusual trifecta [Britney Spears, Kenzo, and Peter Lindbergh] actually makes total sense when one learns that the collection is all about icons,” the brand said in a statement. “Britney is certainly an icon and the quintessential queen of denim. Of similar stature in the photo world is Peter Lindbergh, whose British Vogue cover of Linda, Naomi, Cindy, Tatiana, and Christy ignited the age of the supermodel.… Lindbergh captured Britney in all her American Dream glory and beauty.”

PHOTO: KENZO

“This collection is very youthful,” Spears told Vogue of shooting the campaign. “We had fun on set, even though it was a bit weird for me at first. I am used to shooting in a studio or a small space, and this was on the street. We were out there and I had really promiscuous clothes on, which felt odd, but of course, on film it turned out to be really cool.”

No one is feeling Kenzo’s latest ad spot more than the singer’s stans. Expect to see a lot more neon leopard print at the next Britney concert.

Source : Vogue

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