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Hijab Wearing Model Pulled LOreal Campaign

A Hijab-Wearing Model Has Pulled Out of a L’Oreal Campaign

British beauty blogger Amena Khan says she’s stepping down from a L’Oreal ad campaign after tweets she wrote in 2014 were criticized as “anti-Israel,” the BBC reports.

“With deep regret, I’ve decided to step down from this campaign because the current conversations surrounding it detract from the positive and inclusive sentiment it set out to deliver,” Khan wrote in an Instagram post.

A post shared by Amena (@amenaofficial) on

The French cosmetics giant last week selected her to be the first woman in a hijab for a mainstream shampoo campaign.

Khan’s messages, posted on Twitter in 2014, have since been deleted.
Khan was accused of expressing “anti-Israel” sentiments in Tweets from 2014. Khan wrote in her post that she had deleted the tweets because “they do not represent the message of harmony that I stand for.” She apologized for “upset and hurt that they have caused.

L’Oreal group, contacted by AFP, said it “approved” her decision.

“We have recently been made aware of a series of tweets posted in 2014 by Amena Kahn, who was featured in a U.K. advertising campaign,” L’Oreal Paris spokesperson told the BBC.

“We appreciate that Amena has since apologized for the content of these tweets and the offense they have caused. L’Oreal Paris is committed to tolerance and respect towards all people. We agree with her decision to step down from the campaign.”

It is not the first time a L’Oreal advertising campaign to promote diversity has foundered because of controversial social media comments by a model. Last summer the group dropped British black transgender model Munroe Bergdorf over Facebook comments she made accusing all whites of racial violence.

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