The singer star Selena Gomez was announced as Coach’s newest brand ambassador in December and now she has officially made her debut as the new face of Coach’s Fall 2017 campaign—and the images are stunning. Shot by legendary photographer Steven Meisel with creative direction by Fabien Baron, makeup by Pat McGrath and hair by Guido Palau, Coach’s Fall advertising marks a sophisticated turning point for Gomez and her evolution from Disney star to Hollywood multi-hyphenate.
Lounging in the rear leather seats of a vintage car in one the brand’s breezy blush pink prairie dresses and clutching an oversize Swagger bag, Gomez sells the cool-girl-next-door vibe of collections, but her bond with Coach is about more than an image. “Selena is a warm, charming person, so to spend time with her is a real pleasure,” said creative director Stuart Vevers at the brand’s New York headquarters. “A lot of the words I’ve used about Coach I found myself very seamlessly using about Selena. We talk about authenticity and ease, and I think that’s why we made the connection.”Selena is a rebel and a romantic, a dreamer and a doer who boldly charts her own course,” he added.
Pat McGrath, who did Gomez’s makeup for the shoot, told Allure, “Working with Selena Gomez, [creative director] Stuart and the team at Coach was a tremendous pleasure. I’m obsessed with and inspired by Selena’s beauty and spirit—and totally addicted to her kindness. She is absolutely major!” Agreed.
Meanwhile, Guido Palau, who was in charge of Gomez’s hair, echoed McGrath’s sentiments. “Let’s talk about Selena’s hair. Wow, she has the most gorgeous hair, was a dream to work with, sweet and a great model,” he told Allure.
In a press release, Coach said that the images are meant to evoke the brand’s classic Americana vibes. Although Coach refers to Gomez as the “Coach girl about to embark on a road trip,” according to the release, let’s be honest: Nobody has ever looked this good on an actual road trip. To coincide with the launch of the fall collection, Coach will also be releasing three short films (one per featured handbag) in which the 24-year-old preps for a Coach-clad night out in New York.
Gomez was happy with the result. “I couldn’t be more proud to be the face of Coach,” she said. “I’ve also loved working with Stuart, I admire his vision and his designs.”
The 24-year-old was first reported to be working with the American brand in December when news leaked that she landed a $10 million deal with the Vevers-helmed label. In the following months, the actress and singer since then, she’s worn the brand’s dresses and handbags everywhere from the Met Gala to the streets of L.A. With the first of the campaign headed to magazines—and cell phones—the world is set to get its first taste of Gomez in her role as brand ambassador. “I’m excited for people to see a different side of Selena, but I’m excited to see what her fans will think too,” said Vevers with a smile. In addition to co-designing a collection, Gomez is also collaborating with the brand on its philanthropic projects. In March, she surprised a group of female students to support Coach’s partner charity, Step Up.